Inertia Lab.
Where Am I? app icon
where am i?
Where you go is the game.

Post a photo. Friends guess where it was taken.

🎉 Live now on the App Store
Get it on the App Store Press Kit
Free on iOS. Photo sharing. Gamified.

📍 Could you guess it?

Real photos, real rounds. Tap a card to reveal the answer. Where Am I? is free on iOS.

How it plays

📷

Guess right. Score points.

Post a real photo from somewhere you have been. WAI reads the scene and hides the true location among four plausible decoys. Fast, correct guesses earn points and streaks.

🗺️

Build your travel map.

Every post and every correct guess pins another place on your map. Share with the world or just your friends, as yourself or anonymously. Privacy is built in from the start.

🏆

Climb the leaderboard.

Climb from Tourist to Legend, and earn points every time friends play your posts.

A look inside

iPhone screenshots from the App Store set.

Guessing a Poipu Beach sunset photo from five options
Correct guess reveal on a Sagrada Familia photo with points earned
My Map view showing guessed locations pinned around the world
Global all-time leaderboard with achievement badges

About Inertia Lab

An independent app studio in Folsom, California. One founder, building AI games, apps, workflows and tools.

Brent Carlson at the Kalalau Valley lookout, Kauai

Brent Carlson

Founder and CEO, Inertia Lab LLC

Brent has spent more than 20 years in tech product, marketing, and sales roles, currently in a global strategic sales role at Reddit. He designed, built, and operates Where Am I? as a solo founder, rebuilding a game he first shipped in 2011, this time with AI at the core.

Read the full story in the press kit →

Talk to Brent

Partnerships, promo codes, interviews. Replies are fast.

Are you a travel influencer or creator interested in partnering with Where Am I? We'd love to talk to you. Please reach out!

brent@inertialab.ai

Real photos. Real places. Good luck.

Get it on the App Store